10Rule disrupts the recruitment and retention process and measurably improves business performance by sustainably replicating an organization's top-10-percent performing talent.

Concept & Vision

10Rule seeks to change the world by making a meaningful improvement in the quality of people's lives.

The PX-12 profiles individuals and reveals their innate strengths and weaknesses. The profile results help employers find ideal candidates for open positions. 10Rule coaching changes the way people think and helps them perform their best at work, home and in their communities.

For Individuals

  1. An individual completes an online questionnaire in under 10 minutes.
  2. 10Rule instantly generates their results and highlights improvement opportunities on 12 key performance drivers.
  3. Online coaching modules available to help the person improve their performance thinking.

For Employers

  1. Individual profile results instantly shared and compared to top performers within the organization.
  2. A suite of customizable reports generated for employer review.
  3. Tailored interview questions produced that focus on the applicant's identified areas for improvement.
  4. For current employees, 10Rule develops coaching strategies that help increase the individual's productivity.

The 10Rule Advantage


The 10Rule coaching program creates a sustainable 10 percent to 30 percent increase in employee performance.


The PX-12 profile and personalized interview questions lead to best-fit hires 90 percent of the time.


Employer recruiting time and costs cut by up to 50 percent.